File 003 · AgeTech
Record 072 · Health · 2017
17.72.HEargo
Eargo
“Near-invisible, rechargeable hearing aids sold direct — until the category caught up.”
Hearing aids that don't look like hearing aids.
Eargo pushed OTC-style design and DTC sales before the FDA OTC rule. It made hearing help look like earbuds, which is how you get people to wear it.
Changed hearing-aid aesthetics and distribution.
Filed notes
- In-canal rechargeable aids
- DTC hearing care
- Earbud-like design
SIC
3841
Surgical and Medical Instruments and Apparatus
NAICS
334510
Electromedical and Electrotherapeutic Apparatus Manufacturing
