VERTICAL
Shortlist

File 001 · Product History

Category Openers

100 launches that opened categories, changed expectations, or altered what came next.

Opened a category. Filed forever.

100 records · 10 fields · 1870s–2026

Makers in this file

Records

100 / 100 launches

Facets for table, plates, and tiles

Field

Decade

Maker

No.RecordMakerYearFieldSICNAICS
1Apple iPhone (1st generation)3663334220
2Ford Model T3711336110
3Apple Macintosh 128K3571334111
4Sony Walkman TPS-L23651334310
5IBM Personal Computer 51503571334111
6Google Search7375519290
7Microsoft Windows 957372513210
8Netscape Navigator 1.07372513210
9ChatGPT7372513210
10Apple iPod (1st generation)3651334310
11World Wide Web (public release)7375519290
12Nintendo Game Boy3944334118
13Sony PlayStation 23944334118
14Volkswagen Type 1 Beetle3711336110
15Honda Super Cub3751336991
16Toyota Corolla3711336110
17Boeing 747-1003721336411
18Apple II3571334111
19Commodore 643571334111
20Nintendo Entertainment System3944334118
21Sony PlayStation3944334118
22Apple iPad (1st generation)3571334111
23Tesla Model S3711336110
24Amazon Kindle (1st generation)3577334118
25Amazon S3 and EC27374518210
26Facebook7375516210
27YouTube7375516210
28Twitter7375516210
29WhatsApp7375516210
30Instagram7375516210
31Netflix Streaming4841516210
32Spotify3652516210
33Motorola DynaTAC 8000X3663334220
34Nokia 11003663334220
35BlackBerry 58103663334220
36Polaroid Land Camera Model 953861333316
37Kodak Brownie3861333316
38RCA CT-100 Color Television3651334310
39Compact Disc3652334610
40JVC HR-3300 VHS Recorder3651334310
41Amana Radarange3631335220
42iRobot Roomba3635335210
43Post-it Notes2672322220
44Gillette Safety Razor3421332215
45Bic Cristal3951339940
46LEGO System of Play (stud-and-tube brick)3944339930
47Barbie3944339930
48Rubik's Cube3944339930
49Monopoly3944339930
50Tetris (Game Boy pack-in)7372513210
51Super Mario Bros.7372513210
52Minecraft7372513210
53Grand Theft Auto V7372513210
54Harry Potter and the Philosopher's Stone2731513130
55Coca-Cola2086312111
56McDonald's Big Mac5812722513
57Red Bull Energy Drink2086312111
58Starbucks Frappuccino5812722515
59Lipitor (atorvastatin)2834325412
60Enovid (combined oral contraceptive)2834325412
61Salk Polio Vaccine2836325414
62Pfizer–BioNTech COVID-19 Vaccine (Comirnaty)2836325414
63Prozac (fluoxetine)2834325412
64Viagra (sildenafil)2834325412
65Iletin (commercial insulin)2834325412
66Band-Aid3842339113
67Pampers2676322291
68Tamagotchi3944339930
69Nintendo Wii3944334118
70Nintendo Switch3944334118
71Atari Video Computer System (2600)3944334118
72Xerox 914 Copier3579333310
73HP LaserJet3577333310
74GoPro HERO3861333316
75DJI Phantom3721336411
76Raspberry Pi Model B3571334111
77Arduino Uno3674334413
78Apple App Store7372513210
79T-Mobile G1 (HTC Dream) / Android 1.03663334220
80Tesla Model 33711336110
81Toyota Prius3711336110
82iMac G33571334111
83MacBook Air3571334111
84Apple Watch (1st generation)3873334519
85AirPods (1st generation)3651334310
86Oculus Rift CV13577334118
87Slack7372513210
88Zoom Meetings7372513210
89IKEA Billy Bookcase2511337122
90Air Jordan 13149316210
91Levi's 501 XX / 501 Jeans2325315250
92Swatch3873334519
93Dyson DC013635335210
94Rolex Oyster3873334519
95OpenAI GPT-47372513210
96Nextcloud7372513210
97Synology DiskStation Manager7372513210
98Tailscale7372513210
99Umbrel (original home-cloud stack)7372513210
100umbrelOS 2.07372513210

File Notes

How this file was kept

Methodology
Each record is a launch that opened a category or reset the terms of one. Rank is editorial, not a sales table.
Sourcing
Maker pages, contemporary reporting, and accession notes. SIC and NAICS are product-level, not conglomerate defaults.
Provenance
First Vertical File. Compiled as a working index, not a museum wall.