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Shortlist

File 001 · Product History

Category Openers

100 launches that opened categories, changed expectations, or altered what came next.

Opened a category. Filed forever.

100 records · 10 fields · 1870s–2026

Makers in this file

Records

100 / 100 launches

Facets for table, plates, and tiles

Field

Decade

Maker

No.RecordMakerYearFieldSICNAICS
1Apple iPhone (1st generation) 67%3663334220
2Ford Model T 50%3711336110
3Apple Macintosh 128K 67%3571334111
4Sony Walkman TPS-L2 50%3651334310
5IBM Personal Computer 5150 50%3571334111
6Google Search 50%7375519290
7Microsoft Windows 95 67%7372513210
8Netscape Navigator 1.0 50%7372513210
9ChatGPT 50%7372513210
10Apple iPod (1st generation) 50%3651334310
11World Wide Web (public release) 50%7375519290
12Nintendo Game Boy 50%3944334118
13Sony PlayStation 2 50%3944334118
14Volkswagen Type 1 Beetle 50%3711336110
15Honda Super Cub 50%3751336991
16Toyota Corolla 50%3711336110
17Boeing 747-100 50%3721336411
18Apple II 50%3571334111
19Commodore 64 50%3571334111
20Nintendo Entertainment System 50%3944334118
21Sony PlayStation 50%3944334118
22Apple iPad (1st generation) 67%3571334111
23Tesla Model S 67%3711336110
24Amazon Kindle (1st generation) 67%3577334118
25Amazon S3 and EC2 50%7374518210
26Facebook 50%7375516210
27YouTube 50%7375516210
28Twitter 50%7375516210
29WhatsApp 50%7375516210
30Instagram 50%7375516210
31Netflix Streaming 50%4841516210
32Spotify 50%3652516210
33Motorola DynaTAC 8000X 50%3663334220
34Nokia 1100 50%3663334220
35BlackBerry 5810 50%3663334220
36Polaroid Land Camera Model 95 50%3861333316
37Kodak Brownie 50%3861333316
38RCA CT-100 Color Television 50%3651334310
39Compact Disc 50%3652334610
40JVC HR-3300 VHS Recorder 50%3651334310
41Amana Radarange 50%3631335220
42iRobot Roomba 50%3635335210
43Post-it Notes 50%2672322220
44Gillette Safety Razor 50%3421332215
45Bic Cristal 50%3951339940
46LEGO System of Play (stud-and-tube brick) 50%3944339930
47Barbie 50%3944339930
48Rubik's Cube 50%3944339930
49Monopoly 50%3944339930
50Tetris (Game Boy pack-in) 50%7372513210
51Super Mario Bros. 50%7372513210
52Minecraft 50%7372513210
53Grand Theft Auto V 67%7372513210
54Harry Potter and the Philosopher's Stone 50%2731513130
55Coca-Cola 50%2086312111
56McDonald's Big Mac 50%5812722513
57Red Bull Energy Drink 50%2086312111
58Starbucks Frappuccino 50%5812722515
59Lipitor (atorvastatin) 50%2834325412
60Enovid (combined oral contraceptive) 50%2834325412
61Salk Polio Vaccine 50%2836325414
62Pfizer–BioNTech COVID-19 Vaccine (Comirnaty) 50%2836325414
63Prozac (fluoxetine) 50%2834325412
64Viagra (sildenafil) 50%2834325412
65Iletin (commercial insulin) 50%2834325412
66Band-Aid 50%3842339113
67Pampers 50%2676322291
68Tamagotchi 50%3944339930
69Nintendo Wii 50%3944334118
70Nintendo Switch 67%3944334118
71Atari Video Computer System (2600) 50%3944334118
72Xerox 914 Copier 50%3579333310
73HP LaserJet 50%3577333310
74GoPro HERO 50%3861333316
75DJI Phantom 50%3721336411
76Raspberry Pi Model B 50%3571334111
77Arduino Uno 50%3674334413
78Apple App Store 67%7372513210
79T-Mobile G1 (HTC Dream) / Android 1.0 50%3663334220
80Tesla Model 3 67%3711336110
81Toyota Prius 67%3711336110
82iMac G3 67%3571334111
83MacBook Air 67%3571334111
84Apple Watch (1st generation) 67%3873334519
85AirPods (1st generation) 67%3651334310
86Oculus Rift CV1 67%3577334118
87Slack 50%7372513210
88Zoom Meetings 50%7372513210
89IKEA Billy Bookcase 50%2511337122
90Air Jordan 1 67%3149316210
91Levi's 501 XX / 501 Jeans 50%2325315250
92Swatch 50%3873334519
93Dyson DC01 50%3635335210
94Rolex Oyster 50%3873334519
95OpenAI GPT-4 67%7372513210
96Nextcloud 50%7372513210
97Synology DiskStation Manager 50%7372513210
98Tailscale 50%7372513210
99Umbrel (original home-cloud stack) 50%7372513210
100umbrelOS 2.0 67%7372513210

File Notes

How this file was kept

Methodology
Each record is a launch that opened a category or reset the terms of one. Rank is editorial, not a sales table.
Sourcing
Maker pages, contemporary reporting, and accession notes. SIC and NAICS are product-level, not conglomerate defaults.
Provenance
First Vertical File. Compiled as a working index, not a museum wall.