Record 005 · Care · 1994
50%94.05.R
Home Instead
Home Instead
“The franchise that made non-medical home care a national occupation.”
Paul and Lori Hogan built a branded network of local operators providing companionship and personal care in the house. It professionalized a gray market of neighbors and ads in the paper.
Defined modern non-medical home care as a scalable service.
- Franchise home-care model
- CAREGiver role
- Family-directed in-home support
To honor family.
