Record 116 · Mobility · 1990
50%90.116.L
Hoveround
Hoveround
“The power-chair brand that turned reimbursement into a television category.”
Hoveround sold power chairs direct-to-consumer on the back of Medicare coverage rules. The ads taught a generation that a chair could be 'free.'
Medicare-as-marketing for power mobility — for better and worse.
- DTC power chairs
- Reimbursement-led sales
- National advertising
Medicare paid. The ads ran.
