File 003 · AgeTech
Record 113 · Mobility · 2011
11.113.LHurryCane
HurryCane
“A pivoting-base cane that sold mobility as an infomercial, then as a drugstore SKU.”
The cane on late-night TV.
HurryCane's tri-tip base and folding shaft made a cane look like a gadget. It got people who would not enter a DME store to buy a walking aid.
DTC-ized the cane.
Filed notes
- Pivoting triple base
- Folding travel cane
- Infomercial distribution
SIC
3842
Orthopedic, Prosthetic, and Surgical Appliances and Supplies
NAICS
339113
Surgical Appliance and Supplies Manufacturing
