Record 113 · Mobility · 2011
50%11.113.L
HurryCane
HurryCane
“A pivoting-base cane that sold mobility as an infomercial, then as a drugstore SKU.”
HurryCane's tri-tip base and folding shaft made a cane look like a gadget. It got people who would not enter a DME store to buy a walking aid.
DTC-ized the cane.
- Pivoting triple base
- Folding travel cane
- Infomercial distribution
The cane on late-night TV.
