Jabra Enhance

Jabra / GN Hearing

“A hearing-industry OTC aid that showed the category would not be left to headphone brands.”

Jabra Enhance arrived as the FDA OTC hearing-aid rule took effect. Clinic makers entered the drugstore aisle rather than cede it to Bose and Sony.

Incumbent hearing going OTC — the distribution flip.

OTC, from a hearing company.

Also in this file