Record 012 · Sensing · 1987
50%87.12.N
Life Alert
Life Alert Emergency Response
“The commercial that made a help button part of American folklore.”
Life Alert did not invent PERS, but it made the category unforgettable. The line still teaches families what the pendant is for.
Cultural lock-in for at-home emergency response.
- National PERS brand
- Owned monitoring
- Mass-media category education
I've fallen and I can't get up.
