File 003 · AgeTech
Record 012 · Sensing · 1987
87.12.NLife Alert
Life Alert Emergency Response
“The commercial that made a help button part of American folklore.”
I've fallen and I can't get up.
Life Alert did not invent PERS, but it made the category unforgettable. The line still teaches families what the pendant is for.
Cultural lock-in for at-home emergency response.
Filed notes
- National PERS brand
- Owned monitoring
- Mass-media category education
SIC
3669
Communications Equipment, NEC
NAICS
334290
Other Communications Equipment Manufacturing
