Record 140 · Home · 2003
50%03.140.M
Safety Tubs
Safety Tubs
“Walk-in tubs sold on television until the fixture brands followed.”
Safety Tubs (and peers) created the late-night walk-in-bath category: a door, a seat, a 0% pitch. Kohler later made it look like plumbing.
Opened accessible bathing as a direct-response product.
- Walk-in bath DTC
- In-home remodel pitch
- Door-and-seat tub
The infomercial bathtub.
