File 003 · AgeTech
Record 140 · Home · 2003
03.140.MSafety Tubs
Safety Tubs
“Walk-in tubs sold on television until the fixture brands followed.”
The infomercial bathtub.
Safety Tubs (and peers) created the late-night walk-in-bath category: a door, a seat, a 0% pitch. Kohler later made it look like plumbing.
Opened accessible bathing as a direct-response product.
Filed notes
- Walk-in bath DTC
- In-home remodel pitch
- Door-and-seat tub
SIC
3842
Orthopedic, Prosthetic, and Surgical Appliances and Supplies
NAICS
339113
Surgical Appliance and Supplies Manufacturing
