File 001 · Category Openers
Record 003 · Computing · 1984
84.03.CApple Macintosh 128K
Apple
“The machine that made the graphical desktop and mouse mainstream.”
Hello.
Ridley Scott's '1984' ad and the Mac demo made computing feel human. Lisa had a GUI first inside Apple; Macintosh made it affordable enough to matter.
Set the interaction grammar still used on every phone and laptop.
Filed notes
- Affordable GUI + mouse
- 1-bit 512x342 display
- Creative suite seed (MacPaint/MacWrite)
Units. Macintosh line hundreds of millions across 40+ years
SIC
3571
Electronic Computers
NAICS
334111
Electronic Computer Manufacturing
