Barbie

Mattel

“An adult-proportioned doll that became a 60-year argument about girlhood and a billion-dollar IP.”

A doll like a grown-up.

Inspired by Bild Lilli. Fashion, careers, Dreamhouses, and later a 2023 film that proved the brand still prints money and controversy.

Filed notes

Units. 1 billion+ dolls

SIC

3944

Games, Toys, and Children's Vehicles

NAICS

339930

Doll, Toy, and Game Manufacturing