File 001 · Category Openers
Record 006 · Software · 1998
98.06.SGoogle Search
Google (now Alphabet)
“The product that made the web usable at planetary scale.”
Don't be evil. (early corporate motto)
PageRank turned link structure into relevance. A sparse page and a better index beat portals. Search became the default interface to human knowledge.
Reordered information access and built the dominant digital-ad business.
Filed notes
- PageRank
- Minimal UI
- Keyword advertising (AdWords 2000)
Units. Billions of queries per day
SIC
7375
Information Retrieval Services
NAICS
519290
Web Search Portals and All Other Information Services
