Record 006 · Software · 1998
50%98.06.S
Google Search
Google (now Alphabet)
“The product that made the web usable at planetary scale.”
PageRank turned link structure into relevance. A sparse page and a better index beat portals. Search became the default interface to human knowledge.
Reordered information access and built the dominant digital-ad business.
Billions of queries per day
- PageRank
- Minimal UI
- Keyword advertising (AdWords 2000)
Don't be evil. (early corporate motto)
