Nintendo Wii

Nintendo

“Grandparents bowling in living rooms — the biggest blue-ocean console launch.”

Wii would like to play.

Underpowered vs. PS3/360; won on Wii Sports, $250 price, and a remote that looked like a TV clicker. Casual gaming as a market.

Filed notes

Units. 101.6 million

SIC

3944

Games, Toys, and Children's Vehicles

NAICS

334118

Computer Terminal and Other Computer Peripheral Equipment Manufacturing