FilesHealthspan MapRecord 075
Record 075 · Nutrition · 2008
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Noom
Noom
“Psychology-first weight care that then bought a GLP-1 story.”
Noom made food logging a cognitive-behavioral product, scaled hard, then had to compete with semaglutide. Still the behavior brand on the map.
Mass-market metabolic behavior.
Series B+. Filed from the Top Tier Impact landscape.
- Color food system
- Coaching
- Later medical
The mind, then the meal.