Record 169 · Sensing · 2019
67%19.169.N
ADT Medical Alert
ADT
“ADT's medical-alert line, sold to people who already trust it with the burglar alarm.”
ADT Medical Alert packaged in-home and mobile PERS under America's default security brand. Monitoring trust transfers; the button is the same category Lifeline named.
Security-brand distribution for PERS at national ad scale.
- Security-brand PERS
- In-home + GPS kits
- Existing monitoring reputation
The alarm company sells a pendant.
