Record 159 · Health · 2004
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MDHearing
MDHearing
“Doctor-branded mail-order hearing aids that made a low price the whole pitch.”
MDHearing (Dr. Cherukuri) sold FDA-registered aids via infomercials and the web long before the OTC rule. It pulled hearing into the same aisle as HurryCane.
DTC hearing as a direct-response category.
- Infomercial hearing aids
- Low-price FDA-registered aids
- Remote support
An ENT, on television, with a price.
