File 003 · AgeTech
Record 159 · Health · 2004
04.159.HMDHearing
MDHearing
“Doctor-branded mail-order hearing aids that made a low price the whole pitch.”
An ENT, on television, with a price.
MDHearing (Dr. Cherukuri) sold FDA-registered aids via infomercials and the web long before the OTC rule. It pulled hearing into the same aisle as HurryCane.
DTC hearing as a direct-response category.
Filed notes
- Infomercial hearing aids
- Low-price FDA-registered aids
- Remote support
SIC
3842
Orthopedic, Prosthetic, and Surgical Appliances and Supplies
NAICS
334510
Electromedical and Electrotherapeutic Apparatus Manufacturing
