File 003 · AgeTech
Record 160 · Health · 2022
22.160.HSony CRE-C10
Sony
“Sony's first over-the-counter hearing aids — earbuds that are medical devices.”
An OTC aid from a consumer-electronics giant.
CRE-C10 arrived with the FDA OTC rule: self-fit, rechargeable, sold like Walkmans used to be. It put a consumer-electronics brand in the hearing aisle.
Consumer-electronics OTC at the rule's opening.
Filed notes
- Self-fit OTC
- Completely-in-canal OTC
- Electronics-retail channel
SIC
3842
Orthopedic, Prosthetic, and Surgical Appliances and Supplies
NAICS
334510
Electromedical and Electrotherapeutic Apparatus Manufacturing
