Record 160 · Health · 2022
50%22.160.H
Sony CRE-C10
Sony
“Sony's first over-the-counter hearing aids — earbuds that are medical devices.”
CRE-C10 arrived with the FDA OTC rule: self-fit, rechargeable, sold like Walkmans used to be. It put a consumer-electronics brand in the hearing aisle.
Consumer-electronics OTC at the rule's opening.
- Self-fit OTC
- Completely-in-canal OTC
- Electronics-retail channel
An OTC aid from a consumer-electronics giant.
