Record 085 · Sensing · 2005
50%05.85.N
Medical Guardian
Medical Guardian
“A direct-to-consumer medical alert brand that made the category a Google-ad business.”
Medical Guardian scaled in-home and on-the-go alerts through digital retail, reviews, and a modern brand on an old product.
DTC-ized PERS for the search era.
- DTC medical alert
- In-home + mobile kits
- Consumer brand on PERS
Help buttons, sold direct.
