Record 060 · Health · 1960
50%60.60.H
Enovid (combined oral contraceptive)
G.D. Searle
“A daily tablet that rearranged family, labor markets, and gender politics.”
Approved first for disorders, then contraception. One of the few consumer products whose launch is treated as a historical period.
- Combined estrogen/progestin daily pill
- Mass-market hormonal contraception
The product that separated sex from pregnancy at population scale.
