File 001 · Category Openers
Record 060 · Health · 1960
60.60.HEnovid (combined oral contraceptive)
G.D. Searle
“A daily tablet that rearranged family, labor markets, and gender politics.”
The product that separated sex from pregnancy at population scale.
Approved first for disorders, then contraception. One of the few consumer products whose launch is treated as a historical period.
Filed notes
- Combined estrogen/progestin daily pill
- Mass-market hormonal contraception
SIC
2834
Pharmaceutical Preparations
NAICS
325412
Pharmaceutical Preparation Manufacturing
