File 001 · Category Openers
Record 044 · Health · 1903
03.44.HGillette Safety Razor
King C. Gillette Company
“Invented the blades-and-handles business model as much as it invented safer shaving.”
The razor that shaves and saves.
51 razors and 168 blades sold in 1903; 90,000 razors and 12.4 million blades in 1904 after ads. Template for every consumable-lock-in product since.
Filed notes
- Disposable double-edge blade
- Razor-and-blades pricing
Units. Billions of blades across a century
SIC
3421
Cutlery
NAICS
332215
Metal Kitchen Cookware, Utensil, Cutlery, and Flatware Manufacturing
