File 001 · Category Openers
Record 094 · Electronics · 1926
26.94.ERolex Oyster
Rolex
“A screwed-down case that made the wristwatch ocean-proof — and a status engine.”
A crown for every achievement.
Mercedes Gleitze swam the Channel wearing one in 1927. Waterproofness as theater. Datejust, Submariner, Daytona followed from the same case idea.
Filed notes
- Screw-down crown and case
- Hermetic watch as luxury story
SIC
3873
Watches, Clocks, Clockwork Operated Devices and Parts
NAICS
334519
Other Measuring and Controlling Device Manufacturing
