Swiss watch designer and manufacturer

Record 094 · Electronics · 1926

50%26.94.E

Rolex Oyster

Rolex

“A screwed-down case that made the wristwatch ocean-proof — and a status engine.”

Mercedes Gleitze swam the Channel wearing one in 1927. Waterproofness as theater. Datejust, Submariner, Daytona followed from the same case idea.

Official site
  • Screw-down crown and case
  • Hermetic watch as luxury story

A crown for every achievement.