File 001 · Category Openers
Record 093 · Home · 1993
93.93.MDyson DC01
Dyson
“5,127 prototypes later, a see-through cyclone that made appliances premium.”
The vacuum that doesn't lose suction.
Licensing failures, then own-brand DC01. Transparent bin as demo. Created the expensive-but-designed small-appliance category.
Filed notes
- Bagless dual-cyclone
- Industrial design as vacuum marketing
SIC
3635
Household Vacuum Cleaners
NAICS
335210
Small Electrical Appliance Manufacturing
