File 001 · Category Openers
Record 016 · Transport · 1966
66.16.TToyota Corolla
Toyota
“The best-selling nameplate in automotive history.”
Reliability as the product. Generation after generation of inexpensive, durable compact cars that defined global middle-class motoring.
Filed notes
- Toyota Production System applied to a global compact
- Longevity / resale value as brand
Units. 50 million+ across generations
SIC
3711
Motor Vehicles and Passenger Car Bodies
NAICS
336110
Automobile and Light Duty Motor Vehicle Manufacturing
