File 001 · Category Openers
Record 081 · Transport · 1997
97.81.TToyota Prius
Toyota
“The hybrid that made 'mpg as virtue' visible in every driveway.”
A car that thinks about tomorrow.
First-gen underwhelming; second-gen 2004 became a coastal status object and proved hybrids at millions of units before Tesla's volume.
Filed notes
- Production Hybrid Synergy Drive
- Atkinson-cycle + electric CVT
Units. 5 million+ Prius family by mid-2010s; hybrids now mainstream
SIC
3711
Motor Vehicles and Passenger Car Bodies
NAICS
336110
Automobile and Light Duty Motor Vehicle Manufacturing
