File 001 · Category Openers
Record 090 · Culture · 1985
85.90.KAir Jordan 1
Nike
“A $2.5M rookie deal that created the modern signature sneaker economy.”
Banned. (and then everyone wanted them)
NBA banned the red/black colorway; Nike ran 'Banned' ads. Jordan brand became a $5B+ business and a cultural operating system.
Filed notes
- Athlete as brand, not endorser
- Colorway storytelling
- Retail drops
Units. Tens of millions of Jordans across the line
SIC
3149
Footwear, Except Rubber, NEC
NAICS
316210
Footwear Manufacturing
