Record 090 · Culture · 1985
67%85.90.K
Air Jordan 1
Nike
“A $2.5M rookie deal that created the modern signature sneaker economy.”
NBA banned the red/black colorway; Nike ran 'Banned' ads. Jordan brand became a $5B+ business and a cultural operating system.
Tens of millions of Jordans across the line
- Athlete as brand, not endorser
- Colorway storytelling
- Retail drops
Banned. (and then everyone wanted them)
