File 001 · Category Openers
Record 043 · Culture · 1980
80.43.KPost-it Notes
3M
“A failed super-strong adhesive that became the world's bookmark.”
The note that launched a thousand reminders.
Silver's weak microsphere adhesive + Fry's hymnal bookmark problem. After a failed 1977 trial, free sampling created a category.
Filed notes
- Repositionable low-tack adhesive
- Canary yellow as brand
Units. Billions of pads
SIC
2672
Coated and Laminated Paper, NEC
NAICS
322220
Paper Bag and Coated and Treated Paper Manufacturing
