Record 043 · Culture · 1980
50%80.43.K
Post-it Notes
3M
“A failed super-strong adhesive that became the world's bookmark.”
Silver's weak microsphere adhesive + Fry's hymnal bookmark problem. After a failed 1977 trial, free sampling created a category.
Billions of pads
- Repositionable low-tack adhesive
- Canary yellow as brand
The note that launched a thousand reminders.
