Record 091 · Culture · 1873
50%73.91.K
Levi's 501 XX / 501 Jeans
Levi Strauss & Co.
“Copper rivets on work pants that became the default garment of the 20th century.”
Patent 1873. From miners to James Dean to every wardrobe. Few SKUs have lasted 150 years as a living product.
Hundreds of millions of 501s
- Riveted stress points
- Indigo denim as durable workwear-to-fashion
Quality never goes out of style.
