File 001 · Category Openers
Record 091 · Culture · 1873
73.91.KLevi's 501 XX / 501 Jeans
Levi Strauss & Co.
“Copper rivets on work pants that became the default garment of the 20th century.”
Quality never goes out of style.
Patent 1873. From miners to James Dean to every wardrobe. Few SKUs have lasted 150 years as a living product.
Filed notes
- Riveted stress points
- Indigo denim as durable workwear-to-fashion
Units. Hundreds of millions of 501s
SIC
2325
Men's and Boys' Separate Trousers and Slacks
NAICS
315250
Cut and Sew Apparel Manufacturing (except Contractors)
