File 001 · Category Openers
Record 085 · Electronics · 2016
16.85.EAirPods (1st generation)
Apple
“The stem earbuds everyone mocked, then everyone wore.”
Wireless. Effortless. Magical.
W1 chip + case + instant pairing. Became a status stem sticking out of every commute and forced an entire TWS category.
Filed notes
- One-tap pairing via W1
- Charging case as product
- Optical in-ear detect
Units. Hundreds of millions of AirPods
SIC
3651
Household Audio and Video Equipment
NAICS
334310
Audio and Video Equipment Manufacturing
