File 001 · Category Openers

Record 084 · Electronics · 2015

15.84.E

Apple Watch (1st generation)

Apple

Line of smartwatches

The wearable that finally found a job: health, taps, and leaving the phone in a bag.

The most personal device we have ever created.

Gold Editions and fashion positioning stumbled; Series 3+ LTE and fitness rings made it the best-selling watch in the world.

Filed notes

  • Digital Crown
  • Taptic Engine
  • Activity rings

Units. Tens of millions per year; world's best-selling watch brand

SIC

3873

Watches, Clocks, Clockwork Operated Devices and Parts

NAICS

334519

Other Measuring and Controlling Device Manufacturing

Official

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