Record 092 · Electronics · 1983
50%83.92.E
Swatch
Swatch AG (SMH)
“A $35 plastic Swiss watch that saved the Swiss watch industry.”
51 parts instead of 91, welded case, loud colors. Made watches a collectible outfit change and funded the group that later owned Omega and Breguet.
Hundreds of millions
- Ultra-reduced quartz movement
- Watch as disposable fashion
The second watch.
