File 001 · Category Openers
Record 092 · Electronics · 1983
83.92.ESwatch
Swatch AG (SMH)
“A $35 plastic Swiss watch that saved the Swiss watch industry.”
The second watch.
51 parts instead of 91, welded case, loud colors. Made watches a collectible outfit change and funded the group that later owned Omega and Breguet.
Filed notes
- Ultra-reduced quartz movement
- Watch as disposable fashion
Units. Hundreds of millions
SIC
3873
Watches, Clocks, Clockwork Operated Devices and Parts
NAICS
334519
Other Measuring and Controlling Device Manufacturing
