File 001 · Category Openers
Record 056 · Culture · 1968
68.56.KMcDonald's Big Mac
McDonald's
“The sandwich that became a macroeconomic index and a global QSR icon.”
Two all-beef patties, special sauce, lettuce, cheese…
Franchisee invention scaled by HQ. Special sauce + three-piece bun. The Economist's Big Mac Index turned it into a purchasing-power unit.
Units. Hundreds of millions per year at peak decades
SIC
5812
Eating Places
NAICS
722513
Limited-Service Restaurants
