Record 056 · Culture · 1968
50%68.56.K
McDonald's Big Mac
McDonald's
“The sandwich that became a macroeconomic index and a global QSR icon.”
Franchisee invention scaled by HQ. Special sauce + three-piece bun. The Economist's Big Mac Index turned it into a purchasing-power unit.
Hundreds of millions per year at peak decades
Two all-beef patties, special sauce, lettuce, cheese…
