Red Bull Energy Drink

Red Bull GmbH

“A Thai tonic restyled as a lifestyle can that created an entire beverage category.”

Red Bull gives you wings.

Slim silver-blue can, high price, student sampling, and later Stratos. Marketing as product.

Units. 12+ billion cans per year in recent years

SIC

2086

Bottled and Canned Soft Drinks and Carbonated Waters

NAICS

312111

Soft Drink Manufacturing

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