File 001 · Category Openers
Record 063 · Health · 1987
87.63.HProzac (fluoxetine)
Eli Lilly
“First blockbuster SSRI — psychiatry as a primary-care product.”
The happy pill that mainstreamed talking about depression.
FDA 1987. Cover of magazines, Listening to Prozac, and a template for later SSRIs. Contested and transformative.
Units. Tens of millions of patients; $21B+ lifetime brand sales before generic
SIC
2834
Pharmaceutical Preparations
NAICS
325412
Pharmaceutical Preparation Manufacturing
