FilesCategory OpenersRecord 063
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Record 063 · Health · 1987
50%87.63.H
Prozac (fluoxetine)
Eli Lilly
“First blockbuster SSRI — psychiatry as a primary-care product.”
FDA 1987. Cover of magazines, Listening to Prozac, and a template for later SSRIs. Contested and transformative.
Tens of millions of patients; $21B+ lifetime brand sales before generic
The happy pill that mainstreamed talking about depression.
