Record 064 · Health · 1998
50%98.64.H
Viagra (sildenafil)
Pfizer
“A failed angina drug that created a new consumer conversation and a $2B/year brand.”
Accidental erectile finding in trials. DTC advertising and late-night comedy as distribution. First lifestyle blockbuster of the internet age.
Billions of tablets; peak ~$2B annual sales
The little blue pill.
