File 001 · Category Openers
Record 064 · Health · 1998
98.64.HViagra (sildenafil)
Pfizer
“A failed angina drug that created a new consumer conversation and a $2B/year brand.”
The little blue pill.
Accidental erectile finding in trials. DTC advertising and late-night comedy as distribution. First lifestyle blockbuster of the internet age.
Units. Billions of tablets; peak ~$2B annual sales
SIC
2834
Pharmaceutical Preparations
NAICS
325412
Pharmaceutical Preparation Manufacturing
